Sarah is the founder of Rituals and Ceremony and Resides in New York
Photo by: @almanacofstyle
"The space has a life and energy of its own. I really love it when people enter into the space and automatically their mood changes, as the sign says in front "Good Vibes In Here". I don't even call myself its owner, I am merely its care taker. I opened this store because I was in search for a space like this. During my personal search, I entered mostly white owned shops outside of the neighborhood. I thought that if I was looking for a black owned lifestyle store in the neighborhood, maybe other people are too."